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  • From hula hoops to clapping games, playground crazes have come and gone
  • From hula hoops to clapping games, playground crazes have come and gone
    Olivia Harmon (2012) ©
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What makes a Gen Z ‘craze’?

Generation Z has grown up with a smartphone in one hand and an iPad in the other. So how come a craze for weaving plastic bands has taken playgrounds by storm? Where yo-yos and football stickers have gone before, loom bands are the kids’ craze of 2014. What exactly makes a Gen Z craze?