DisneyCollector: professional unboxing for kids

Mysterious and manicured professional ‘unboxer’ DisneyCollector has produced over 1,200 videos on YouTube, and is captivating children around the globe. But what exactly is the appeal of watching a pair of hands remove the plastic packaging of Peppa Pig figurines?

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Scope

Search for ‘unboxing video’ on YouTube, and you get around 26,200,000 results. What starts with videos of $12,000 Hermès Birkin bags, MacBook Airs and Louboutin pumps, very quickly moves downmarket to Havaianas flip flops, a pack of biros, and even a $1.99 plastic toy egg. [1]