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  • Why are tourists on a health tip flocking to Oz?
  • Why are tourists on a health tip flocking to Oz?
    LI’TYA (2014) ©
REPORT

Why going Down Under is good for your health

The travel industry thrives on the pursuit of happiness, but just how far will people go to ensure they are healthy as well? All the way to Australia, as it turns out. The healthy holiday industry is now worth $438.6 billion a year, and Australia is enticing travellers with its ‘wild bush luxury’, ‘indigenous ingredients’ and health-focussed hotels.

Location Australia

Scope
Australia has always been the land of surf and sand, but now it’s increasingly seen as the destination for spas and spirituality as it rides the coming waves of well-being tourism.

The Global Wellness Tourism Economy report (compiled on behalf of the Global Health and Wellness Summit) stated that the healthy holiday industry is now worth $438.6 billion a year and is set to swell to $715.6 billion by 2017. [1]

But it’s not just an elderly population concerned with illness that’s travelling; the younger demographic is also embracing healthy living, with many ...

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