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  • Australians love ice cream – especially when it’s artisan
  • Australians love ice cream – especially when it’s artisan
    femme run, Creative Commons (2011) ©
CASE STUDY

Gelato Messina: an Aussie ice cream mecca

Australians are the world's third biggest consumers of ice cream, eating 18 litres per year. Specialised retailer Gelato Messina has reported 60% year-on-year growth. Can stores like this “Aussie ice cream Mecca” beat the big franchises and redefine the nation’s food habits?