Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Why do we pay more attention if there’s a cute animal?
  • Why do we pay more attention if there’s a cute animal?
    Will Vanlue, Creative Commons (2009) ©

Why it’s raining cats and dogs in the ad world

The ad industry has fallen in love with cute animals. McVitie’s offers up 'Sweeet' kittens and puppies, O2 has a cat acting canine, and Three has featured both a moonwalking pony and a hilariously-dressed pug. But why do puppies, ponies and penguins mean such serious business?

Location Global

In the last few years, the advertising industry has fallen in love with cute animals. McVitie’s ‘Sweeet’ adverts star kittens and puppies, O2’s Be More Dog campaign features a cat acting canine; and IKEA released 100 cats inside a store for its Happy Inside ad. Three has really embraced the trend, featuring no less than a singing kitten, a moonwalking pony, and a hilariously-dressed pug.

While these ads are undoubtedly adorable, they can actually have a genuine effect on the bottom line. Cadbury’s drumming gorilla increased sales of Dairy Milk by 9%, Compare the Market’s meerkats reduced the ...



  • 'Dear Kitten' speaks for the power of cute 'Dear Kitten' speaks for the power of cute

    "Dear Kitten," intones the Friskies' cat food ad star. "I should warn you of the monster known as 'Va-Coomb'." The speaker is a cat with the voice of BuzzFeed's Ze Frank, compiling advice for his new kitten friend in an internet spot that prove cats and cute still reign supreme online.

  • Article image Would you want a brand to be your BFF?

    Digitisation is helping brands and their customers communicate, forming narratives and relationships. Whether it's Netflix taking its viewers to prom, or Anchorman's Ron Burgundy reading the regional news, brands are manifesting in the real world, disguised as human beings.

  • Article image T-Mobile's 'Uncarrier' approach: challenging the industry norm

    Contemporary consumers distrust huge 'faceless' companies. Enter the 'challenger brand', who may not offer the biggest or best, but takes care of their customers and thinks outside the box.

  • Article image Gangnam Style: what's in a fad?

    The demand for fads has never been greater, and social media is the perfect breeding ground. Gangnam Style has a lot to teach about what makes a craze (and why we need them in the first place).