Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Germans have built up a mindset of frugality when shopping
  • Germans have built up a mindset of frugality when shopping
    Sascha Kohlmann, Creative Commons (2013) ©
REPORT

Is ‘cheap is good’ still the German grocery-shopping mantra?

German supermarkets have long been known for low prices and simple design. 81% of Germans say that price is the most important consideration when grocery shopping, but they're increasingly choosing premium and organic products. So what's changed? And what do Germans want to eat?

Canvas8