Is ‘cheap is good’ still the German grocery-shopping mantra?
REPORT
28 Aug 2014
Is ‘cheap is good’ still the German grocery-shopping mantra?

German supermarkets have long been known for low prices and simple design. 81% of Germans say that price is the most important consideration when grocery shopping, but they're increasingly choosing premium and organic products. So what's changed? And what do Germans want to eat?

Michael Scaturro