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  • Germans have built up a mindset of frugality when shopping
  • Germans have built up a mindset of frugality when shopping
    Sascha Kohlmann, Creative Commons (2013) ©
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Is ‘cheap is good’ still the German grocery-shopping mantra?

German supermarkets have long been known for low prices and simple design. 81% of Germans say that price is the most important consideration when grocery shopping, but they're increasingly choosing premium and organic products. So what's changed? And what do Germans want to eat?