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  • Modern couples are putting marriage to the test
  • Modern couples are putting marriage to the test
    Zoe, Creative Commons (2014) ©
CASE STUDY

Beta-testing: a modern attitude to marriage

Around 40% of Gen Y think “'til death do us part” is no longer relevant, and more are saying “I don't” to tying the knot. Fusing their love of tech with real-life romance, the Facebook generation is ‘beta-testing’ marriage. But what's driving them to put commitment on probation?

Location North America / Northern Europe

Scope
Marriage is an institution that’s existed in various forms for thousands of years – but lately, it hasn’t been doing so well.  While more and more people are now saying “I don't” to tying the knot, Generation Y has come up with an alternative. Combining their love of tech with real-life romance, the Facebook generation is ‘beta-testing’ marriage. But what’s driving these young adults to try marriage with a probation period?

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