Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • The internet has helped people create new beauty tribes
  • The internet has helped people create new beauty tribes
    How to be a Redhead (2014) ©

How to be a Redhead: a powerful beauty tribe

Supportive online beauty communities like How to be a Redhead are changing how young women see themselves and the products they buy. With over 100,000 followers and major brands queuing up for the 'Redhead Friendly' rating, could this be the most successful beauty tribe of all?

Location Global

Positive, diverse and rich in content, online beauty communities are transforming the way young women think about the way they look – and the products they spend their money on. With a supportive community available for almost every unique identity, beauty tribes are forming around promoting positive self-image and sharing knowledge – and they’re dominating the beauty conversation online in a way that major brands can’t.

How to be a Redhead, the passion project of American sisters Stephanie and Adrienne Vendetti, is a blog and lifestyle brand whose mission statement is to “make redheads everywhere feel beautiful.” With ...



  • Article image

    What does ‘beauty’ really mean?

    With 350 million photos uploaded to Facebook every day, people are creating and looking at more images of themselves today than at any other point in history. And as our lives become permanently on display through the growth of social media, it’s changing how we see ourselves.

  • Article image

    Blow Ltd: serving fast beauty at your convenience

    The average mum in the UK gets a mere 17 minutes of ‘me-time’ per day – hardly enough time for a shower, let alone a blow dry or manicure. Blow Ltd’s fast beauty concept offers a menu of speedy beauty treatments - offering a slice of indulgence away from daily stresses.

  • Article image

    L’Oréal Beauty For All: because everyone is worth it

    As beauty brands connect more with their consumers, Beauty For All is L’Oréal’s attempt to make itself more accessible by turning away from a super glam aesthetic. But do we really want brands to abandon unobtainable glamour for more humble, emotive and ‘real’ visual tropes?

  • Article image

    Julep: crowdsourcing beauty

    Online beauty start-up Julep is an internet phenomenon, targeting women of all ages who are genuinely passionate about beauty products and want their opinions and expertise to count. But what’s attracting so many women to sign up?