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  • The internet has helped people create new beauty tribes
  • The internet has helped people create new beauty tribes
    How to be a Redhead (2014) ©
CASE STUDY

How to be a Redhead: a powerful beauty tribe

Supportive online beauty communities like How to be a Redhead are changing how young women see themselves and the products they buy. With over 100,000 followers and major brands queuing up for the 'Redhead Friendly' rating, could this be the most successful beauty tribe of all?