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  • Despite the rise of coffee, people still love tea
  • Despite the rise of coffee, people still love tea
    Joi Ito, Creative Commons (2009) ©
CASE STUDY

Lalani & Co: serving tea like fine wine

Tea is second only to water in terms of the number of people drinking it worldwide. The British alone drink over 165 million cups every day. But can single-batch tea grower Lalani & Co convince Brits to hand over their mugs of builders’ and become a nation of tea connoisseurs?