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  • Can drones shake their negative associations with surveillance?
  • Can drones shake their negative associations with surveillance?
    Lee, Creative Commons (2013) ©
REPORT

The sky’s the limit

As city streets become cluttered with advertising, brands are now experimenting in the sky instead. But as drones are often associated with shady surveillance and the sky is still considered to be a sacred place, what’s the etiquette for planting messages in the air?

Location Global

Scope
From delivery drones that might one day drop packages on people’s doorsteps, to NASA’s mission to Mars and Virgin Galactic’s commercial space flights, people are turning their attention upwards. And with the UN predicting that 75% of the world’s population will be crammed into megacities by 2050, it’s hardly surprising that people are looking to the sky as an alternative place to explore. So what does this mean for brands?

Just as cities feel overcrowded with people, the streets have become cluttered with advertising, with brands now experimenting in the sky as an alternative platform. But as drones ...

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