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  • Can drones shake their negative associations with surveillance?
  • Can drones shake their negative associations with surveillance?
    Lee, Creative Commons (2013) ©
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The sky’s the limit

As city streets become cluttered with advertising, brands are now experimenting in the sky instead. But as drones are often associated with shady surveillance and the sky is still considered to be a sacred place, what’s the etiquette for planting messages in the air?

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