Lore Oxford is a cultural theorist and strategist. She's also the author of Substack column 'Why tho?', where she writes about internet culture and the adoption of Web3.

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'Brian Cox: The man with the stars in his eyes', The Observer

'The Cox Effect: Amazon reports 500% increase in telescope sales following astronomer's Stargazing TV show', The Daily Mail

'Students can still dream of being an astronaut', USA Today

'Popular Science Q&A: How NASA Selected The 2013 Class Of Astronauts', Popular Science

'Wet Washcloth In Space – What Happens When You Wring It?', YouTube

'Space Is Now a Reality TV Show', The Atlantic

'Are people really interested in space tourism?', 1X1Y

'NASA Builds Your Own Private Satellite — With Google Android', Wired

'The Cost of Building and Launching a Satellite', Globalcom

'AXE Company Wants to Launch 22 People Into Space', Space.com

'Buzz Aldrin Announces the LYNX Space Academy', YouTube

'Planetary Resources' Lewicki On The New Space Economy And The Second Space Race', Forbes

'Einstein awe full text', Science and Philosophy

'Awe Expands People's Perception of Time, Alters Decision Making, and Enhances Well-Being', Rudd et al.

'How to expand your child's mind in 5 minutes', BabyCenter Blog

'Felix Baumgartner space jump - 1 man; 128,100 ft; 8 million live views', Coren Hanley

Interview with author

'Future fatigue: Why you need to restore your sense of wonder to protect yourself', Legally Social

'The Improbable is the New Normal', The Technium

'Russian meteor shockwave circled globe twice', BBC News

'Great moments in TED Talks', TED

'Visitor numbers reach record high for Museums over half term', Science Museum

'A-levels boom in maths and science credited to 'Brian Cox effect'', The Guardian

''Brian Cox effect' leads to surge in demand for physics', The Telegraph

'Why does the world need people like Felix Baumgartner?', Al Jazeera

'Will You Be E-Mailing This Column? It’s Awesome', The New York Times

'Study: Awe-Inspiring Experiences Change Our Perception of Time', The Atlantic

'Mars One says 80,000 have applied for one-way mission to red planet', The Guardian

With Virgin Galactic readying its engines for take-off and global brands like Google and Unilever powering a new space race, businesses are taking customers to the final frontier by evoking a basic human emotion: 'awe'.

The art of awe: how brands take one giant leap