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  • It may not look like it at Oktoberfest, but Germans are drinking less beer
  • It may not look like it at Oktoberfest, but Germans are drinking less beer
    46137, Creative Commons (2006) ©
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Are Germans still boozing with a bierkrug?

In Germany, beer is considered a pure drink – brewed according to a 500-year-old regulation – but most people just want it to be cheap and easy to drink. A craft beer movement is gaining momentum as a result. But is German beer culture in danger of losing its heritage?

Location Germany

Scope
Germans still believe that they live in the world’s top beer drinking nation – but in reality, German beer consumption is on the decline, and traditional breweries that once shaped a diverse landscape of regional brewing are disappearing quickly. In Germany, beer is considered a pure drink – brewed according to a 500-year-old regulation – but most people just want it to be cheap and easy to drink. As a result, a craft beer movement, inspired by similar developments in the US, Italy and Belgium is gaining momentum. But is German beer culture in danger of losing its heritage?

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