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  • What makes the fika such an intrinsic part of Swedish life?
  • What makes the fika such an intrinsic part of Swedish life?
    Jen Collins, Creative Commons (2010) ©
CASE STUDY

Fika: more than just a coffee break

While other service-based industries in Sweden are struggling, cafés are doing better than ever - the industry increases 10% every year, and in 2013 it took in 5.4 billion SEK. But why are Sweden’s cafés so successful? The answer might be cultural.