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  • Brazil's new entrepreneurs are looking for a better way to relax
  • Brazil's new entrepreneurs are looking for a better way to relax
    Christian Haugen (2009) © ©
CASE STUDY

Taking it slow: Brazil’s thirst for relaxation drinks

As pressure mounts for young Brazilian professionals, can ‘slow drinks’ – the antithesis of Red Bull – really relieve the stress? And what can their sudden popularity reveal about the broader attitudes towards work, play and daily life?