Gen Y (born 1982-1996)

North America

United States

Communications

Technology

‘How we remember, and why we forget’, Brain Connection

‘All things digital: Humin Phonebook App’, Wall Street Journal

‘Humin is a startup to watch with a smart, more human, way to manage your network of contacts’, The Next Web

‘First look: Humin contacts app forefronts context and privacy’, Gizmag

‘18-24 Year-Olds on Facebook boast an average of 150 friends’, Marketing Charts

‘Britons have 50 contacts in mobile phone but have memorised just two numbers’, The Telegraph

‘Tech Overload? Gen Y workers are feeling it, study says’, Associations Now

‘The Dunbar Number, from the guru of social networks’, Bloomberg Businessweek

‘Keeping TABS: Trends, Anthropology, Brands, Strategy’, Canvas8

‘Apple iCloud: Simplifying digital lives raises new secruity concerns’, The Huffington Post

‘Evernote rolls out new, more customizable iPhone and iPad apps with better sync, speed and hopefully fewer bugs’, TechCrunch

‘Customer Commons Research: 92% of People Engage in Some Strategy to Hide Personal Data’, Customer Commons

‘Consumers don’t trust brands with their data’, The Wise Marketer

‘Generation Y: They’ve arrived at work with a new attitude’, USA Today

‘Millennial generation FOMO’, Psychology Today

‘Five tips for marketers from MTV's study of millennials' digital habits’, Advertising Age

‘Hooked: How to build habit-forming products’, Eyal N and Hoover R

‘4 important details that create intuitive mobile experiences’, Digital Telepathy

‘Nielsen: 1 in 2 own a smartphone, average 41 apps’, CNet

‘How on-demand technologies lead to a culture of immediate gratification’, PSFK

Contact management app Humin presents an entirely new way to conceptualise relationships that reflects the intuitive way our minds process information. But can an application really replicate the intricacies of the human brain?

Humin: the psychology of your phonebook