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  • Would you buy loved ones sub-standard gifts to splurge on treats for yourself?
  • Would you buy loved ones sub-standard gifts to splurge on treats for yourself?
    Harvey Nichols (2013) ©
CASE STUDY

Why is Harvey Nichols encouraging seasonal selfishness?

Harvey Nichols’ special Christmas collection encourages people to buy “a little something” for their loved ones – so they can buy “a bigger something” for themselves.