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  • The rapper has transcended music creation to become a media empire
  • The rapper has transcended music creation to become a media empire
    Jay-Z (2013) ©
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Guestlist branding: how Samsung tapped marketing's Holy Grail

Collaborating with Samsung for the release of his new album, Jay-Z's becoming a media empire – making revenue for himself, kudos for Samsung, and social currency for his fans.