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  • Combining flavourful drinks with the nutrition of food, in a bottle
  • Combining flavourful drinks with the nutrition of food, in a bottle
    Mamma Chia (2013) ©
CASE STUDY

A bite to drink? Mamma Chia's take on snacking

With diet-conscious consumers looking for quick and healthy snack options, drinkable foods like Mamma Chia's organic seed juices are bridging the gap between categories.

Location United States

Scope
As society becomes more pressed for time, snacking is taking up a bigger place in the average person's diet. As a result, people are seeking more than your typical bag of crisps or couple of biscuits, and food manufacturers are expanding to fill this opportunity with new flavours, new occasions and innovative new ways to sate hunger.

Above all, snacking is about convenience – a pleasurable top-up between meals – but as people are becoming more diet conscious, Mamma Chia is hitting the sweet-spot by turning food into something you can drink. Not only do drinks innately feel ...

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