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  • Polaroid Fotobar's marriage of digital and physical allows consumers to create meaningful art
  • Polaroid Fotobar's marriage of digital and physical allows consumers to create meaningful art
    Polaroid Fotobar (2012) ©
CASE STUDY

Polaroid Fotobar: maintaining relevance in the digital age

In the digital age where complacency is fatal and innovation is paramount, Polaroid are demonstrating their ability to remain relevant with the Fotobar concept store.

Location United States

Scope
In the digital age where complacency is fatal and innovation is paramount, Polaroid are demonstrating their ability to remain relevant with the Fotobar – a concept store hoping to persuade America to print photos directly from their smartphones.

Polaroid's reinvention as a modern consumer-friendly service allows it to tap into a key trend – the importance of physicality in the digital age – at a time when the fast-paced fluidity of the 21st Century is making brand innovation more important than ever. Polaroid joins the growing cohort of 'reinvention' brands, who instead of clutching onto the old, are ...

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