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CASE STUDY

Could kiosks save offline entertainment retail?

Low-cost DVD rental kiosks are responsible for surprising growth in the US rental market. Could they do the same elsewhere?

Location Central - East Asia / North America / Northern Europe

Scope
Although the buoyant online rental market and streaming services such as Spotify show no signs of slowing, a recent survey by Screen Digest (1) reveals that in spite of beleaguered brick and mortar video rentals in the UK and Europe (a predicted fall of 11% in 2009 and 6% year-on-year after that until 2013), the US market is on the up. This, the analysts say, is predominantly down to a small but significant factor: the $1 a night rental kiosk.

Here, we focus on recent cases within the media and entertainment industry which ...

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