As Amazon moves into pharmaceuticals, over-the-counter meds could soon become through-the-mailbox meds. Couple this with growing comfort among American consumers for seeking medical advice online, and the diagnosis looks bleak for the country’s drugstore chains and independents.

Christmas shopping is stressful, and nobody wants to brave going into busy stores to get presents. But while going online seems like the easy alternative, people are becoming more demanding during the holiday period. They want retailers to ensure delivery is both speedy and accurate.

The creation of Amazon Go – a cashierless supermarket where customers pick up items and walk out – seems to be winning in the race to master automated experiences. But competitors, such as Microsoft, are not staying far behind, giving the retail-giant some serious competition.

Want a new pair of trainers? Looking to replace your vacuum cleaner? No matter what Americans are looking to buy, over half of online shoppers start their journey with Amazon. The research also shows that less people are starting their spending spree with Google.