Amazon Go: A New Standard for Automation

The creation of Amazon Go – a cashierless supermarket where customers pick up items and walk out – seems to be winning in the race to master automated experiences. But competitors, such as Microsoft, are not staying far behind, giving the retail-giant some serious competition.

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Waiting in line at the grocery store is an annoyance for many shoppers, leaving them with nothing but tabloids and a smartphone to keep them company. Understanding that the freedom to choose their own produce – not to mention discover new products – is key to many shoppers’ grocery experience, Amazon has opened a brick-and-mortar grocery store in downtown Seattle that aims to cut down on wasted time. The checkoutless, cashierless store allows people to retain all the tangible benefits of shopping physically, while offering a seamlessness nearly comparable to shopping online.