Within the gaming industry, innovation is often discussed in the context of new hardware, with players and critics tending to focus on the aesthetic advances afforded by new graphics cards and virtual reality. But how might the introduction of blockchain tech reshape the sector as a whole?

Non-fungible tokens offer a way for people to digitally own everything from a tweet to a GIF of an NBA play via blockchain technology. How might they forge meaningful connections between fans and their idols? And how can brands sustain engagement with the tech beyond the initial hype?

Online gaming has ballooned in popularity during the pandemic, offering a social outlet amid lockdowns. By making gaming-friendly streaming service Twitch a key pillar of its Prime subscription service, Amazon is appealing to a broad landscape of mainstream and niche interests.

Technology provides new potential for fashion brands to adopt more sustainable practices, reach new audiences, and develop cutting-edge materials. But is it that easy? Canvas8 spoke to artist Scarlett Yang about how brands can look to adapt their approach for virtual realms.