Non-fungible tokens offer a way for people to digitally own everything from a tweet to a GIF of an NBA play via blockchain technology. How might they forge meaningful connections between fans and their idols? And how can brands sustain engagement with the tech beyond the initial hype?
NFTs are dominating the cryptocurrency conversation and have taken the art world by storm. But with musicians starting to get in on the action, the potential to disrupt the music industry is clear – and Kings of Leon is leading the way by releasing an NFT album, the first band ever to do so.
Charmin has jumped into the non-fungible tokens game by auctioning off three digital artworks with the proceeds going to charity. With people’s attention grabbed by NFTs and their high-value sales, brands such as Charmin are looking to get their piece of the PR action by getting involved.
Twitter CEO Jack Dorsey is auctioning off his first ever tweet as a non-fungible token. The move joins a wave of high-profile NFT sales that have taken place in the first few months of 2021. As interest in digital assets piques, people are superimposing real-world ownership on to the digital realm.
The bitcoin boom of 2017 brought cryptocurrencies into the mainstream – but they offer more than just a quick buck for tech-savvy investors. From sex workers to vegans to LGBTQ individuals, the underpinning tech is helping marginalised groups break free from traditional financial authorities.