Biotech brand Brightseed has launched its first ingredient that can be used in various food items and promises considerable health benefits. The AI-backed product speaks directly to people looking to optimise their overall wellbeing while showcasing the evolution of food science.

Despite being known for their health-conscious mindsets, Gen Zers in the UK are more likely to lack key vitamins than older generations. Various lifestyle factors may be contributing to these deficiencies, creating an opportunity for brands to help young consumers take control of their health.

‘Beverage girlies’ are sharing videos of themselves drinking a variety of beverages at the same time as performative coping, signifying the ways in which people are dealing with remote work and hustle culture. What does this say about our attitudes toward an increasingly unstable global environment?

As the largest producer of pea protein in North America, PURIS serves a market that’s thriving as more people adopt vegan, vegetarian, and flexitarian diets. Its meat-free products boast nutritional benefits and genuine eco-credentials to help elevate plant-based dining for conscious consumers.