Ready-to-drink meals used to be about hitting the gym or bulking up. But YFood has carved out a niche by proviidng ones that aren't just for people looking to add a bit of muscle. The brand is tapping into the world of healthy, vitamin-filled, convenient food options for time-pressed people.

The Vitamin Shoppe has partnered with the Follett Higher Education Group to bring its health and wellness products to campuses around the US. With stress soaring among college students, this partnership highlights how brands can help support both their physical and mental wellbeing.

With state schools struggling to provide nutritionally balanced and varied food for pupils and low-income households competing with soaring food costs, UK charity Chefs in Schools aims to empower families to eat well on a budget. How can brands support this and push for positive change?

To cater to people’s dueling pandemic cravings – health-boosts and comfort foods - Babybel is adding a nutritional boost to its familiar red wax-covered cheese snacks. Babybel Plus+ Vitamins and Babybel Plus+ Probiotics could provide an immunity boost for people looking for seamless supplements