Wellness-focused brand BelliWelli is expanding across the US, bringing its playful yet functional nutrition bars to Sprouts Farmers Market locations nationwide. The Los Angeles-based start-up plays into the post-lockdown desire for self-indulgence, offering healthy snacks with fun flavors.

Kellogg’s Pop-Tarts has released a kit collaboration with Mexican seasoning brand Tajín to introduce spicy flavors into classic breakfast pastries. Nostalgic snackers are updating their old favorites with trendy new foods, leaving room for brands to combine the two to please adventurous palates.

The increased stress levels experienced in recent years have seen many Americans turn to junk food to cope, leading to greater permissiveness when indulging in ‘feel good’ foods. Canvas8 spoke to eight people about their relationship with comfort foods and their attitudes towards indulgence.

As consumers reach for new hot sauces to elevate their at-home dining experiences, TRUFF is targeting foodies with a luxury addition to the market. With a unique flavor profile based around black truffles, the sauce has proven popular with those looking to indulge and expand their taste buds.