Burger King UK is celebrating the launch of its loaded fries in partnership with Uber Eats, encouraging indulgent eating with customisable adult bibs. As Gen Zers reject diet culture and constant self-improvement, this collaboration playfully validates ‘goblin mode’ and a desire to let go.

Coco Chocolatier is rolling out two brands with ethics at their centre – one focuses on its vegan credentials, while the other is proudly made slave-free. The launches aim to tap people's desire not only for moments of indulgence but to enjoy these moments with a clean conscience.

The 80-year-old chocolate brand M&M’s has gone from strength to strength thanks to its innovation and character-led storytelling. From co-created products to the opening of two new flagship stores, the Mars Group company is a heritage brand that knows how to keep up with the times.

Confectionery consumption is spiking in the US, with many reaching for a daily sweet fix. Is pandemic-fuelled comfort eating entirely to blame, or is growth in the broader confectionery category down to innovation, such as better low-sugar and direct-to-consumer models?