Gen Zers are turning to technology to better look after their plants, following a boom in horticulture during the pandemic. Opportunities are arising for digital tools to help new botanists overcome some of their teething problems and engage with often overlooked eco concerns.

Gen Yers and Zers love playing 'plant parent' – and as they get more serious about their horticultural habits, they're seeking inventive ways to stay on top of plant care. The PlantHero start-up brings telehealth to the plant care world, offering video consultations with plant nursery owners and botanists.

As COVID-19 shut down inessential retail and entertainment venues across the UK, many people channelled their leisure time towards nature – and in varied ways. With lockdowns and social distancing set to persist into 2021, how can brands help facilitate connections with the natural world?

Houseplants are all the rage – but it’s not just Insta-ready backdrops that people are after. They’re also looking for ways to connect with nature, and nurturing a cactus or fern is one way they’re going about this. So, how can brands help cultivate green fingers and a sustainable mindset?