Houseplants are all the rage – but it’s not just Insta-ready backdrops that people are after. They’re also looking for ways to connect with nature, and nurturing a cactus or fern is one way they’re going about this. So, how can brands help cultivate green fingers and a sustainable mindset?
George Williams is the co-founder of SmartPlant, an app that helps people care for and identify problems with their plants.
After going on holiday and coming back to a crop of dead houseplants, Katie Heward co-founded Plant Sit, a plant-sitting service that works with businesses and consumers.
Sarah Drumm is a freelance journalist covering small businesses, start-ups, and new consumer brands. She is a contributor to Canvas8 and published a report on the popularity of direct-to-consumer brand communities for Thingtesting.
Gen Yers and Zers love playing 'plant parent' – and as they get more serious about their horticultural habits, they're seeking inventive ways to stay on top of plant care. The PlantHero start-up brings telehealth to the plant care world, offering video consultations with plant nursery owners and botanists.
The Plant Hotel – the brainchild of online plant shop Patch – is taking care of people’s plants while they go on holiday. Given people’s growing love affair with house plants, which allow urbanites to connect with nature, brands can cater to green lifestyles and help people outsource domestic tasks.
Having navigated through a pandemic, what do parents need now? In this Spotlight on Parenting, we explore what mothers and fathers are prioritising as they try to carve out a ‘new normal’ and consider how brands can make sure they are helping and not adding to the pressure.
Americans are increasingly prioritizing their pets’ health and wellbeing. Canvas8 spoke to seven people across the US to get a better idea of pet owners’ changing relationships with and concerns about their pets, as well as to better understand their expectations from pet brands and services.