Houseplants are all the rage – but it’s not just Insta-ready backdrops that people are after. They’re also looking for ways to connect with nature, and nurturing a cactus or fern is one way they’re going about this. So, how can brands help cultivate green fingers and a sustainable mindset?

Gen Yers and Zers love playing 'plant parent' – and as they get more serious about their horticultural habits, they're seeking inventive ways to stay on top of plant care. The PlantHero start-up brings telehealth to the plant care world, offering video consultations with plant nursery owners and botanists.

While gardening has experienced a surge in popularity during the pandemic, the challenges and science behind the hobby often leave many plant enthusiasts in the dark. Driven by making horticulture more accessible to newbies, Neverland blends tech and plant care in an easy-to-use platform.

As COVID-19 shut down inessential retail and entertainment venues across the UK, many people channelled their leisure time towards nature – and in varied ways. With lockdowns and social distancing set to persist into 2021, how can brands help facilitate connections with the natural world?