Entering the beauty space is Plus which sells body wash in dissolvable sachets that disappear with water. With the environmental effects of water waste garnering more attention among consumers, the brand has created a unique solution to a global problem.

Swedish brand FORGO has released a powder-to-liquid soap aimed at reducing plastic pollution as well as encouraging a cultural change away from throwaway culture. As people seek innovative solutions to plastic waste from brands, they're looking for easy routes to adopt these new behaviours.

The UK has become the first nation to declare a ‘climate emergency’, but will raising an alarmist tone inspire action? Canvas8 spoke to Dr. Ezra Markowitz, a professor at the University of Massachusetts Amherst, to learn how different types of eco messaging influence people’s behaviours.

What makes people believe in a brand’s activist efforts? How can companies connect with values-minded consumers? And can creativity save the world? In this part of the 2021 Expert Outlook, we speak to three experts about how the multiple crises of 2020 will impact consumer citizenship.