Price rises and tax increases have created a gloomy economic picture for Britons who are only just starting to feel the crippling impact of the increased costs of living. Now, they are on the hunt for ways to save money and brands that can help them score a much-needed bargain.

Britons are feeling increasingly passionate about reducing their food waste footprint and buying from more ethical brands. Community-focussed app Too Good To Go is helping diners eat in a more sustainable way, connecting them with popular restaurants and cafes that want to shift their leftovers.

Though perfectly edible, fresh produce with cosmetic imperfections is often avoided by consumers. That is, unless it’s labeled correctly. Researchers have found that labeling flawed produce as 'ugly' can increase the purchase of unattractive fruit and veg.

A biotechnology start-up in the US has developed sensors to measure the ripeness of fruits and vegetables, allowing for the smart stocking of products in-store. This development not only appeals to waste-conscious consumers but will also please those who are quality-conscious about produce.