Price rises and tax increases have created a gloomy economic picture for Britons who are only just starting to feel the crippling impact of the increased costs of living. Now, they are on the hunt for ways to save money and brands that can help them score a much-needed bargain.
Mel Wright is a freelance financial journalist and the money editor at Rest Less, a community platform for the over-50s.
Vivi Friedgut works on the frontline of Gen Z finance. As the founder of fintech educational business Blackbullion, Vivi is on a mission to reimagine the financial stack for young people by helping them manage their incomes and begin building towards future wealth. Vivi is a regular media contributor and commanding speaker, regularly speaking on female entrepreneurship, financial trends, financial wellbeing, and social mobility.
Rebecca O’Connor is a personal finance specialist at Royal London, the UK’s largest mutual insurer. As well as working with Royal London, in 2015, O’Connor founded Good With Money, an ethical personal finance blog.
Sarah Drumm is a freelance journalist covering small businesses, start-ups, and new consumer brands. She is a contributor to Canvas8 and published a report on the popularity of direct-to-consumer brand communities for Thingtesting.
Britons are feeling increasingly passionate about reducing their food waste footprint and buying from more ethical brands. Community-focussed app Too Good To Go is helping diners eat in a more sustainable way, connecting them with popular restaurants and cafes that want to shift their leftovers.
Wagestream lets people see what they have earned in real-time and can provide access to their wages at any time during their pay cycle. This can prevent people from going into overdraft or taking out expensive payday loans – particularly important during the financial uncertainty of the pandemic.
British parents are looking for ways to safeguard their children's financial futures, with three-quarters reporting they're saving for their children. Yet with many putting aside savings in cash, more financial education is needed to help guide parents in their money decision-making.
How have vulnerable individuals been affected by the digitisation of banking? Will NFTs become a new type of commerce? How can people level up their retirement savings? In this part of the 2022 Expert Outlook, we speak to three experts about how people are seeking more agency over their finances.