Food plays a central role in Chinese culture, and historically, the country's food culture has been characterised by extravagance and indulgence. But people in China are increasingly conscious of food waste, leading to shifts in eating behaviours and rituals that brands can tap into.

With the pandemic having disrupted city life and people’s routines, many adopted and embraced slower, more mindful practices such as cooking at home or food-saving habits. But as restrictions lift and life-as-normal starts to resume, many of these positive behaviours are beginning to wane.

Britons are feeling increasingly passionate about reducing their food waste footprint and buying from more ethical brands. Community-focussed app Too Good To Go is helping diners eat in a more sustainable way, connecting them with popular restaurants and cafes that want to shift their leftovers.

What’s fuelling the rise of home brew culture? How are brands encouraging sustainable eating habits? And will robots become a mainstay of the dining experience? In this part of Expert Outlook 2022, we speak to three experts about how tech and ethics are shaping the eating and drinking sector.