As stores across India re-open, businesses are more than eager to start selling. But the pandemic has shifted some shopping behaviours; notably, online shopping has become the preferred channel in some categories, leading to new expectations on how brands will sell their products.

Amazon is offering Android users in India free video streaming through a service built into its shopping app. Unlike Amazon Prime, the miniTV service features adverts and builds on Amazon’s understanding that Prime Video helps drive sales on its shopping platforms.

The pandemic has hastened the adoption of digital health services in India. This has been a great opportunity for start-ups like MediBuddy, which are growing fast and attracting big investors, as they allow patients in big cities as well as smaller centres to access a wide network of doctors.

How are media channels shaping the way we shop? What can brands do to make the convergence of physical and digital retail more seamless? And how are store spaces adapting to consumers’ shifting needs? In this part of the 2022 Expert Outlook, we speak to three experts about the future of shopping.