Perceptions of gaming in India are shifting, with the notion that it’s purely for kids becoming less prevalent as people of all ages increasingly embrace mobile gaming. As attitudes change, the opportunity for brands is to get engaged with gamers in their online habitats.

What impact is Hindu nationalism having on shopping habits? Why are Gen Yers becoming careful spenders? And what role might tech play in changing relationship norms? This Cultural Snapshot uses local stats and case studies to explore the behavioural norms shared by Indian people in 2021.

Hotstar’s strategy of focusing on sports, recycling Star TV’s offerings, creating original programming, and providing content in multiple languages is helping it acquire viewership beyond just the major Indian cities. How can streaming services appeal to viewers in an age of multiple subscriptions?

Streaming giant Netflix has launched a mobile-only subscription in India to cater to the needs of a mobile-first market. With the rise of mobile accessibility and many people watching videos on their commutes, this move widens the appeal of Netflix for people across the country.