With the need for drastic climate action more apparent than ever, people’s lifestyles choices are coming under intense scrutiny. Is it possible to live in comfort and luxury in a way that minimises harm to the planet? Proponents of ‘hedonistic sustainability’ believe it can be done.

International tourism virtually ground to a halt in 2020, leaving countless would-be jet-setters stuck at home. Yet at the same time, many people took the chance to re-evaluate how and why they travel. Could sustainability concerns reshape the ways that Britons plan their holidays post-pandemic?

Google is advancing its sustainability pledge by showing the most carbon-efficient routes in Google Flights searches. This aligns with a growing consumer expectation that big corporations take on more eco accountability, and support individuals in bridging the action-intention gap.

Governments across the world are on the main stage at COP26 to discuss coordinated efforts to tackle climate change and people are overwhelmingly in support. But with rising eco-anxiety and a growing distrust in government actions, there’s scope for businesses to simplify daily eco-activism.