Though the threat of climate change is increasing, people are struggling with the action-intention gap. A key barrier for many is a general lack of information on what choices lead to more sustainable outcomes. Google Maps is introducing new features that help lift the cognitive burden around commutes.

While more people are actively seeking sustainable modes of travel, finding and understanding eco-credentials has historically been no easy feat. Google is launching tools that help standardise the industry’s green practises, making it easier for travellers to act on their eco-intentions.

International tourism virtually ground to a halt in 2020, leaving countless would-be jet-setters stuck at home. Yet at the same time, many people took the chance to re-evaluate how and why they travel. Could sustainability concerns reshape the ways that Britons plan their holidays post-pandemic?

People have trialled a range of eco-friendly and socially distanced alternative transport options during the pandemic, and their new habits have staying power. Governments and brands are taking note, providing increasingly convenient, safe, and accessible infrastructures and models that are catalysing a cycle of cross-generational eco-mobility adoption and offering sturdy competition to the non-eco options.