Gen Zers in Brazil are inheriting a complex cultural, political, and economic landscape where the Amazon and vast wealth disparities put a unique spin on the challenges posed by climate change and COVID-19. So, how can brands build trust and help Zers create a reality they can believe in?

Privacy is a compelling USP for tech brands, but Whatsapp has been struggling to demonstrate its commitment to privacy after it made a confusing update. To dispel confusion and to showcase how highly it values user privacy, Whatsapp has launched a ‘Message Privately’ campaign.

Amid pressure from brands that advertise on its platforms, Google is prohibiting ads and the monetisation of content that denies the causes of climate change. With trust in social media low and ongoing concern about fake news, advertisers are desperate to avoid association with conspiracies.

As fake news continues to flourish across the web, people are looking to tech companies to take charge of the issue and make long-term adjustments to restore the credibility of online news. But with misleading media easier than ever to manufacture, how can trust be created and maintained?