Privacy-first messaging app Signal is topping the free apps category on the App store. The spike in downloads has come after WhatsApp announced it would be sharing data with Facebook, creating opportunities for brands to offer messaging platforms that quell people's data worries.

With data-sharing enabling everything from smarter cities to more sinister surveillance, the public debate around privacy is becoming increasingly complex. Canvas8 spoke to Alisa Frik, a researcher at the University of California, Berkeley, to understand how people are weighing up the pay-offs.

In the age of contact-tracing apps and high-profile data breaches, most people say they’re concerned about data privacy – but their actions don’t always align with their beliefs. Canvas8 spoke to Dr. Kirk Plangger to find out why people have such divergent attitudes to data privacy.

As it releases a series of updates for its iOS, Apple is addressing the growing consumer demand for increased user privacy and control over their data. By giving people more control over their personal information, Apple is winning fans and differentiating itself from other Big Tech companies.