How are brands rethinking travel experiences for 2022? Why are train journeys on the rise? What are local communities doing to combat over-tourism? In this part of the 2022 Expert Outlook, we speak to three experts about how people will choose to spend their leisure time post-pandemic.

With its focus on authenticity and humour, TikTok isn’t the most conducive channel for branded content. However, ultra-low-cost carrier Ryanair is embracing the creativity of the social media platform through its witty videos, which have been extremely well received by the public.

New Zealand is taking aim at social media influencers in a tourism campaign that looks to remind travellers of the many things to do in New Zealand outside of what's trending. With influencers coming under fire, especially during the pandemic, New Zealand wants travellers to look beyond 'the Gram'.

Despite travel being limited, tourism boards are using social media to give people a digital dose of adventure. Kenya’s partnership with TikTok brings the country's natural wonders to a youth audience, educating people about wildlife and aiming to encourage travellers to make plans again.