Hiking and camping might not be everyone’s cup of tea, but the pandemic forcing people to stay inside has sparked new interest in exploring the outdoors. From camping to fishing, Americans are showing more interest in vacation and leisure activities that reconnect them with nature.

News of the vaccine has given people a sense of hope and a vision of a brighter – and safer – future. Riding this wave of optimism, Virgin Australia is giving away millions of free Velocity points for a limited time with the aim of enticing people to start thinking about travel.

Although businesses and the government have implemented a range of measures to fight COVID-19, Britons continue to perceive high levels of risk around the virus. How is this impacting their travel, spending, and health decisions? And what can brands do to provide some peace of mind?

The global tourism industry was brought to its knees as COVID-19 restrictions saw jet-setters cancel flights en masse. As the world emerges from lockdown, it’s hoped that HNWIs will play a key role in reviving the sector – but how has the pandemic changed their vacation preferences?