From eco-credentials to delivery times, discerning shoppers have extensive checklists for brands to meet. But as people increasingly blend online and offline purchasing, what factors affect their buying decisions? Canvas8 spoke to Dr. Andong Cheng about picky shoppers and how to spot them.

Lockdowns catapulted grocery delivery services to success in many cities around the world, with apps like Getir, Weezy, and Gorillas offering to send goods to people’s doors in just ten minutes. But is lightning-fast delivery sustainable? And are there other ways to offer convenience without speed?

COVID-19 has led to an uplift in e-commerce, and customers are planning to keep much of their shopping online way beyond the pandemic’s end. Canvas8 spoke to brand expert Mark Pilkington, author of Retail Recovery, about the role bricks and mortar stores will play for consumers in the future.

People are more forgiving of chatbots than other humans when it comes to mistakes – however, most still prefer to speak with real people when they're dealing with significant problems. This reveals an important nuance for brands to take into account when designing customer experiences.