The arrival of GDPR in 2018 should have helped Britons feel more sure of their digital privacy, but the complexity of the law, coupled with the shocks of Brexit and COVID-19, means that many remain confused about how their online info is managed. How can brands help put people’s minds at ease?

Amnesty International, in partnership with tech advocacy, privacy, and civil liberties groups, will create a map that shows the location of surveillance cameras in major cities, beginning with New York. It will tap into the power of crowdsourcing by relying on people to share the cameras’ locations.

The concept of ‘defensive dressing’ might once have evoked images of Kelvar vests or plate armour, but in 2020, protective apparel and accessories have become commonplace as people look to minimise their exposure to COVID-19. How is a desire to stay healthy and safe impacting style choices?

Americans' reticence to share personal data with companies and brands is higher than the global average, suggesting they have a more protectionist stance. It seems that Americans want more transparency around data-sharing, including clarity about how info is harvested and stored.