Turning to Google to enquire about symptoms has often been frowned upon by medical professionals. But self-diagnosis is being welcomed by online communities who acknowledge that doctors have their own biases that prevent some people from being correctly diagnosed.

As COVID-19 increased the prevalence of mental health issues across the UK, support services – which were already under strain pre-pandemic – were stretched to their limits. How has TikTok helped Gen Z maintain their wellbeing during the crisis? And how can it supplement clinical care?

While COVID-19 caused the overall rate of mental illness in the US to skyrocket, systemic factors mean that racial minorities have been especially hard-hit. So, how can healthcare providers and brands address the impact of racism on mental health in their marketing and outreach efforts?

On therapy TikTok, licensed doctoral therapists are reaching an anxious Gen Zer audience on their own terms: short video clips, replete with dance moves, raps, and meme-esque captions. Through its informality and intimacy, TikTok has become a central platform for young therapy-seekers.