While COVID-19 caused the overall rate of mental illness in the US to skyrocket, systemic factors mean that racial minorities have been especially hard-hit. So, how can healthcare providers and brands address the impact of racism on mental health in their marketing and outreach efforts?
Andrea Garcia is the CEO of COMMS/NATION, a PR + Design agency in New Jersey that focuses on mental health marketing for a diverse population.
Angela Robinson is a licensed professional counselor of mental health for the State of Delaware and a nationally certified counselor with over 12 years of experience. Her focus is addiction treatment and recovery, crisis intervention, and co-occurring disorders.
Dr. Andrew Mendonsa is a nationally recognized forensic and clinical psychologist and has previously served as a psychologist and chief psychologist for the State of California’s Department of Corrections and Rehabilitation and has worked in state hospitals, jails, and juvenile detention facilities.
Bianca Gonzalez is a writer and consultant who has written for activist empowerment sites like Supermajority as well as D&I marketing insight companies like Bold Culture, whose parent company is Streamlined Media. With years of experience in research, community service, and advocacy, she knows to highlight all the good that an organization or company does.
In the Understanding Allyship Deep Dive, we explore how brands reacted to the BLM protests in 2020, unpicking how people want them to show support and the consequences of offering only surface-level action. What role should individuals and businesses play in tackling social issues?
COVID-19 hit America’s Latinx population hard, and despite being one of the fastest-growing ethnic groups, they’ve been underrepresented in both clinical trials and rollout campaigns for the vaccine. So, how can brands in the pharma/healthcare space better accommodate these audiences?
As COVID-19 increased the prevalence of mental health issues across the UK, support services – which were already under strain pre-pandemic – were stretched to their limits. How has TikTok helped Gen Z maintain their wellbeing during the crisis? And how can it supplement clinical care?
A study has found that teens are more likely than adults to be struggling with depression, anxiety, and suicidal ideation as a result of the pandemic, due in part to loneliness and exposure to media coverage of the crisis. With this in mind, brands have a role to play in supporting Gen Zers’ wellbeing.