Signal18 Jan 2021
Therapy shakes off stuffiness to reach Gen Zers on TikTok

On therapy TikTok, licensed doctoral therapists are reaching an anxious Gen Zer audience on their own terms: short video clips, replete with dance moves, raps, and meme-esque captions. Through its informality and intimacy, TikTok has become a central platform for young therapy-seekers.

Therapy shakes off stuffiness to reach Gen Zers on TikTok