From baking bread to experimenting with vegetarian options, the pandemic saw Americans take a greater interest in culinary creations, but as pandemic fatigue sets in, many are losing their appetite for cooking. Fed up with extensive meal prep, there’s a demand for brands to simplify home-cooking.

With COVID-19 forcing people to stay away from restaurants, some are getting Michelin Star meals from top restaurants delivered. While the pandemic has led to radical lifestyle shifts for everyone, HNWIs keen for a sense of normality are looking for ways to indulge from the comfort of their homes.

In the US, the pandemic and accompanying recession have put millions out of work. Faced with a convoluted benefits application system, the hardship of unemployment, and growing self-reliance, laid-off workers are turning to online communities for crowdsourced support.

The Bon Appétit Test Kitchen YouTube channel has gained a cult following thanks to its subversion of conventional food TV. Its combination of unpretentious approach, relatable hosts, conversational style, and long-form video has proven to be the perfect recipe for entertainment and escapism.