Breaking from traditional milestones, dealing with stress and an unstable economy, Gen Yers are turning to astrology to help them navigate life. But why is this forward-thinking generation using an ancient practice? And do they truly believe the stars can help them get a handle on their lives?

Women are finding comfort, community and empowerment in alternative faiths and practices such as Wiccan and Witchcraft. How is the notion of The Witch being reclaimed by women, and how can brands tap into this identity without the clichéd wizardry?

Musician Jhené Aiko’s third album interweaves the vibrational hum of sound healing into each song. It’s playing on people’s increasing interest in spiritual practises, which they’re using to counteract the stresses of life and foster more nurturing relationships with themselves.

The uncertainty and anxiety created by the events of 2020 have left many people seeking ways to ease their minds and find a sense of serenity. Canvas8 spoke to Dr. Katharina Husemann, a senior lecturer in marketing at Royal Holloway, about consumer spirituality as a coping mechanism.